DEI Is Dying

ED

ITOR

IAL

President Donald Trump ended federal DE

I programs. Even before, companies were having second thoughts. Victoria’s Secret changed “Diversity, Equity and

Inclusion” to “inclusion and belonging.” Now, even woke Disney, despite squandering 270 million shareholder dollars on a moronic new version of “Snow White,” joined the mob of companies dropping DE

I programs.

Why? Diversity, equity and inclusion sound good.

The problem is that DE

I programs were captured by activists who obsess about victimhood. They divide people more than they empower. “Diversity, equity and inclusion,” says activist Robby Starbuck in my newest video, “don’t mean what they pretend to mean.”

Before Trump ended federal DE

I programs by executive order, Starbuck ended them at some companies merely by using the power of speech. His strategy: warn companies that he’ll tell his social media followers what stupid things they do.

Remarkably, that worked!

After he criticized John Deere on Twitter for encouraging “preferred pronouns” and holding woke diversity trainings, John Deere quickly dropped those policies.

Toyota, Target and Harley Davidson did, too. “Why did they listen to you?”

I ask. “We go to them like any other investigative journalist and we say, ‘Hey, we have a story we’re working on.’”

Then, if they don’t change their policies, he goes public -posting the policies and his criticism on YouTube, Twitter, etc.

One week after he posted that Toyota sponsored pride parades and divided workers into identity-based groups such as LGBT, Black and Christian, Toyota stopped sponsoring LGBTQ events and opened employee groups to all workers.

Coors has been requiring DE

I trainings and donating to pride events. All it took was Starbuck looking into the company, and they stopped.

So did Jack Daniels, McDonald’s, Walmart, AT&T, Lowe’s and Ford. “

I like diversity,”

I tell him, suggesting DE

I programs were good. “They sound warm and fuzzy,” says Starbuck. “

It’s why at the beginning, it got a lot of buyin ...

I want to include everybody.

I don’t want to be mean. What it actually turned out to be in reality looked more like crazy trainings, overtly racist hiring practices, diametrically opposed to the very warm, fuzzy sounding words they try to sell.”

I think private companies should be able to have whatever policies they want. Customers and workers can buy other products or work someplace else.

But over the past few years, DE

I mandates became so prevalent, you couldn’t avoid them.

I’m a Chase Bank customer. The bank is run by a very smart guy, Jamie Dimon.

Just last year, Dimon said DE

I is “good for business; it’s morally right; we’re quite good at it.”

But after Starbuck revealed JPMorgan’s policies, Dimon quickly changed his mind. “

I saw how we were spending money on some of this stupid s**t,” Dimon said, “and it really pissed me off ...

I’m just going to cancel them.

I don’t like wasted MAGNOL

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